DXM

Our new DXM process implements the findings of a 5 year research programme into bat materials and manufacturing technology. Substantial investment in research, expert advice and machinery means:

+ superior wood conditioning improves the stability and consistency of willow pre-production

+ a new paperless design process using state of the art CAD (Computer Aided Design)

+ quantum improvements to the vital pressing operation

+ blade crafting by advanced CAM
(Computer Aided Manufacturing)

All GM English Willow bats are produced by our own craftsmen in our own factory in Nottingham, England using these industry-leading techniques.

Ask other brands where "their" bats are made and by whom? Ask us, and we will tell you about Kevin, Brian, Robert, Adrian, Mark and the whole team.